There are three main phases in video production.
In Preproduction we generate ideas, write the script, develop storyboards. In Production we shoot the script, and in Post-Production we edit and add the sound, graphics and animation. Let the fun begin.
PREPRODUCTION. Your video production begins with the generation of an idea or concept. But let’s backup, before the creation of a concept comes the meeting of the minds. A CMS team studies your company and your competition. And learns who’s doing what in your industry. We decide where you fit in the marketplace and what strategy will help you to outrank the competition.
OK, we’re ready for the concept phase. We’ve listened and learned what’s important to you and your customers. It’s time to develop the creative concept. After several brainstorming sessions with our most creative minds, we develop several ideas. And choose the idea we believe will spawn your video success, and ultimately your corporate success.
Next comes the script. A talented scriptwriter understands the chosen concept, as well as what needs to be accomplished and for what audience. A talented scriptwriter—with an exceptional talent for storytelling and the creative use of language—weaves your corporate story into a clear, concise, engaging treatment. A talented Scriptwriter with a solid command of the language and an ability to develop characters and settings, the stage for a winning script and video.
The scriptwriter collaborates with the producer, director and the client to produce a script that effectively motivates, persuades and informs. And if possible, entertains. Each page of a script represents about one minute of play time so preciseness and economy are important.
During preproduction, the producer sets a schedule for rehearsals, shoot days and arranges for props, crew and equipment. Occasionally, storyboards are required to put the script into a visual form showing the sequence of shots.
PRODUCTION. The booked talent—including actors, interview subjects and show hosts—arrives according to the shoot schedule set by the producer. The crew—including camerapersons, gaffers, grips, PAs, makeup artists/stylists and sound engineers—arrives according to the shoot schedule. All equipment—cameras, lights, sound equipment, trucks and props—also arrive on set.
The director now takes creative control and shoots the script. A director must put the crew, talent and clients at ease and explain what is expected of each of them.
POST-PRODUCTION. Post-production or editing—taking weeks or months—is where the magic begins. And Includes cutting the video together, color correction and the addition of sound, graphics, special effects and music. Animation may be desired for effect or illustration. So much happens in post that it is often seen as the second directing. The director, producer and client may change the intended focus of the video, as well as the atmosphere, to heighten the dramatic effect. For example, a blue-tinted film that feels cold and austere can be warmed to feel inviting and safe.