Video Production

As part of any successful communication plan, solid, well-produced video from CMS Video Production ranks as an essential, an essential with a capital E. Award-winning, hand-crafted film delivers compelling, sticky content to assure your viewer stays, well, your viewer.

Well-produced video from CMS commands its weight in marketing gold. And outranks the purchase of fancy schmancy equipment or the move to pricier digs. A digital video is a portable, instant method of putting your stuff out there–locally, nationally and internationally.

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Well-produced video from CMS explains a complicated product or service, introduces new products or the latest technical innovation, or offers step-by-step instructions. But a poorly produced video has the opposite effect and could cause you look like a rank amateur. Remember desktop publishing? And how it put many talented graphic designers out of business…for a while? Then clients wised up and realized how inept video products cheapened their corporate image. The flip cam offered a false security to companies that now believed they can produce a top-tier video, themselves. Wrong. A video produced with a flip cam and low-cost editing software usually looks, well, low cost. Without a professional camera and lens and experienced camera persons, proper lighting and sound, an outstanding scriptwriter and a talented director from CMS, you may be disappointed with the results. And your audience may feel indifference or boredom.

CMS, recognized as an insightful video solution, transforms dry, deadly-boring material into engaging, compelling video that connects. That’s what we do!

For information on preproduction, production and post-production go to our Capabilities page